Aura Bath & Spa

Rigorous testing and unwillingness to compromise on quality.

At our 80,000 sqft R&D facility in Flanders, New Jersey, more than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure our formulations are best-in-class. Our rigorous internal testing ensures our products exceed the highest of environmental standards and regulations. Here are some of our quality promises:

Truly Zero VOCs
Volatile organic compounds (“VOCs”) are harmful chemicals when inhaled – Aura® Bath & Spa contains zero-VOCs, resulting in low odour so that you and your loved ones can return to your space quickly.
Gennex® Colour Technology
Our exclusive Gennex® Colour Technology delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore colour you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned quality.
Quality Assurance
Lab tests are continuously carried out to ensure the highest quality of our paints. Some of our tests include fade resistance, anti-mould and mildew properties, thickness of paint, ease of application, washability, and colour transfer.
Outdoor Testing Farm
To ensure the durability of our paints, we test all our paints under extreme conditions for years against the sun, wind, rain and snow. We dedicate 175,000 sqft to get it wrong, because you deserve paint that is done right.
Environmental Sustainability
Benjamin Moore is committed to developing environmentally responsible products. Through responsible sourcing, minimising of carbon footprint, energy and waste management, we are dedicated to reducing our impact on the environment.
Social Impact Efforts
Through social outreach programs, we are committed to inspiring and transforming communities by supporting charitable programs and nonprofit organizations that provide stability, assist underserved populations, and preserve history for future generations.

Extremely Fade Resistant
Aura Bath & Spa incorporates the latest paint innovation – our proprietary Colour Lock® technology by microscopically bonding colour pigments to its paint film. This guarantees richer colours that stay true over time with no colour rub-off.
High Humidity Resistance
Formulated with a moisture-resistant resin which forms a protective barrier against moisture penetration, Aura Bath & Spa is the paint of choice for high humidity areas.
Unparalleled Depth and Colour Richness
Aura Bath & Spa defines the highest quality luxury paint available in the market. With its rich and deep formulation, it offers breathtaking colour with unparalleled depth and richness, delivering a complex visual dynamic that reveals the colour’s true depth, nuance and luminosity.
Extremely Low Odour
Aura Bath & Spa is extremely low in odour, so you and your loved ones can enjoy cleaner air and return to your space quickly after painting. Say goodbye to any harsh fumes.
Mould & Mildew Resistant
Aura Bath & Spa contains anti-microbial additives that inhibit the growth of mould and mildew on the surface of the paint film. Especially important in a high humidity environment.
Outstanding Washability
With its unique and proprietary formula, Aura Bath & Spa offers a highly washable paint film which stands up to repeated washing.