Rigorous testing and unwillingness to compromise on quality.
At our 80,000 sqft R&D facility in Flanders, New Jersey, more than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure our formulations are best-in-class. Our rigorous internal testing ensures our products exceed the highest of environmental standards and regulations. Here are some of our quality promises:
Extremely Low VOCs Volatile organic compounds (“VOCs”) are harmful chemicals when inhaled. That is why Aura® interior paint contains near zero VOCs so that you and your loved ones can enjoy clean air and a peace of mind.
Gennex® Colour Technology Our exclusive Gennex® Colour Technology delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore colour you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned quality.
Quality Assurance Lab tests are continuously carried out to ensure the highest quality of our paints. Some of our tests include fade resistance, anti-mould and mildew properties, thickness of paint, ease of application, washability, and colour transfer.
Outdoor Testing Farm To ensure the durability of our paints, we test all our paints under extreme conditions for years against the sun, wind, rain and snow. We dedicate 175,000 sqft to get it wrong, because you deserve paint that is done right.
Environmental Sustainability Benjamin Moore is committed to developing environmentally responsible products. Through responsible sourcing, minimising of carbon footprint, energy and waste management, we are dedicated to reducing our impact on the environment.
Social Impact Efforts Through social outreach programs, we are committed to inspiring and transforming communities by supporting charitable programs and nonprofit organizations that provide stability, assist underserved populations, and preserve history for future generations.
Extremely Fade Resistant Aura incorporates the latest paint innovation – our proprietary Colour Lock® technology by microscopically bonding colour pigments to its paint film. This guarantees richer colours that stay true over time with no colour rub-off.
Unparalleled Depth and Colour Richness Aura® Interior defines the highest quality luxury paint available in the market. With its rich and deep formulation, it offers breathtaking colour with unparalleled depth and richness, delivering a complex visual dynamic that reveals the colour’s true depth, nuance and luminosity.
Extremely Low Odour Aura® interior paint is extremely low in odour, so you and your loved ones can enjoy cleaner air and return to your space quickly after painting. Say goodbye to any harsh fumes.
Mould & Mildew Resistant Aura® Interior contains anti-microbial additives that inhibit the growth of mould and mildew on the surface of the paint film. Here’s to fresh, clean walls.
Outstanding Washability & Durability With its unique and proprietary formula, Aura® offers a highly washable paint film which stands up to repeated washing with no colour rub-off and minimal maintenance.
Great Touch-up Qualities With an extended open time, its special formulation allows you to fix brush and roller marks plus other blemishes before they dry so you no longer have to worry about making mistakes.
Most Popular Colours
Check out some of our most popular colours, sorted by colour family.
Choose this if you are looking for a fuss-free option with premium colour choices
Choose this if you are concerned about emissions for your little ones, or if you have family members with asthma and allergies
Choose this if you want a best-in-class performer with unparalleled colour richness & depth
Choose this if you want walls with extremely durability, which resists scuffing marks or requires minimal maintenance
Choose this if you are looking for a fuss-free option with premium colour choices
Choose this if you are concerned about emissions for your little ones, or if you have family members with asthma and allergies
Choose this if you want a best-in-class performer with unparalleled colour richness & depth
Choose this if you want walls with extremely durability, which resists scuffing marks or requires minimal maintenance
Choose this if you are looking for a fuss-free option with premium colour choices
Choose this if you are concerned about emissions for your little ones, or if you have family members with asthma and allergies
Choose this if you want a best-in-class performer with unparalleled colour richness & depth
Choose this if you want walls with extremely durability, which resists scuffing marks or requires minimal maintenance
Choose this if you are looking for a fuss-free option with premium colour choices
Choose this if you are concerned about emissions for your little ones, or if you have family members with asthma and allergies
Choose this if you want a best-in-class performer with unparalleled colour richness & depth
Choose this if you want walls with extremely durability, which resists scuffing marks or requires minimal maintenance
Zero Volatile Organic Compounds
Zero Volatile Organic Compounds
Extremely Low Volatile Organic Compounds
Low Volatile Organic Compounds
Zero Volatile Organic Compounds
Zero Volatile Organic Compounds
Extremely Low Volatile Organic Compounds
Low Volatile Organic Compounds
Zero Volatile Organic Compounds
Zero Volatile Organic Compounds
Extremely Low Volatile Organic Compounds
Low Volatile Organic Compounds
Zero Volatile Organic Compounds
Zero Volatile Organic Compounds
Extremely Low Volatile Organic Compounds
Low Volatile Organic Compounds
Extremely Low
Virtually Odourless
Extremely Low
Low
Extremely Low
Virtually Odourless
Extremely Low
Low
Extremely Low
Virtually Odourless
Extremely Low
Low
Extremely Low
Virtually Odourless
Extremely Low
Low
Excellent coverage and hiding power
Excellent coverage and hiding power
Unparalleled colour depth and richness, exceptional hiding power
Excellent coverage and hiding power
Excellent coverage and hiding power
Excellent coverage and hiding power
Unparalleled colour depth and richness, exceptional hiding power
Excellent coverage and hiding power
Excellent coverage and hiding power
Excellent coverage and hiding power
Unparalleled colour depth and richness, exceptional hiding power
Excellent coverage and hiding power
Excellent coverage and hiding power
Excellent coverage and hiding power
Unparalleled colour depth and richness, exceptional hiding power
Excellent coverage and hiding power
Superb washability and easy maintenance
Superb washability and easy maintenance
Outstanding washability and easy maintenance
Outstanding washability and cutting-edge protection against scuffs, with minimal maintenance required
Superb washability and easy maintenance
Superb washability and easy maintenance
Outstanding washability and easy maintenance
Outstanding washability and cutting-edge protection against scuffs, with minimal maintenance required
Superb washability and easy maintenance
Superb washability and easy maintenance
Outstanding washability and easy maintenance
Outstanding washability and cutting-edge protection against scuffs, with minimal maintenance required
Superb washability and easy maintenance
Superb washability and easy maintenance
Outstanding washability and easy maintenance
Outstanding washability and cutting-edge protection against scuffs, with minimal maintenance required
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Anti Mould & Mildew Paint Film
Anti Mould & Mildew Paint Film
Anti Mould & Mildew Paint Film
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Anti Mould & Mildew Paint Film
Anti Mould & Mildew Paint Film
Anti Mould & Mildew Paint Film
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Anti Mould & Mildew Paint Film
Anti Mould & Mildew Paint Film
Anti Mould & Mildew Paint Film
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Anti Mould & Mildew Paint Film
Anti Mould & Mildew Paint Film
Anti Mould & Mildew Paint Film
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CERTIFIED asthma & allergy friendly® by the AAFA
Proprietary Colour Lock® technology ensuring long-lasting colour and no colour rub-off
Patented scuff-resistant formula protects walls from the toughest scuff marks
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CERTIFIED asthma & allergy friendly® by the AAFA
Proprietary Colour Lock® technology ensuring long-lasting colour and no colour rub-off
Patented scuff-resistant formula protects walls from the toughest scuff marks
-
CERTIFIED asthma & allergy friendly® by the AAFA
Proprietary Colour Lock® technology ensuring long-lasting colour and no colour rub-off
Patented scuff-resistant formula protects walls from the toughest scuff marks
-
CERTIFIED asthma & allergy friendly® by the AAFA
Proprietary Colour Lock® technology ensuring long-lasting colour and no colour rub-off
Patented scuff-resistant formula protects walls from the toughest scuff marks
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Over 3,500 Colours Available
Matte, Eggshell
Flat, Eggshell
Matte, Eggshell, Satin, Semi-Gloss
Matte, Eggshell
Matte, Eggshell
Flat, Eggshell
Matte, Eggshell, Satin, Semi-Gloss
Matte, Eggshell
Matte, Eggshell
Flat, Eggshell
Matte, Eggshell, Satin, Semi-Gloss
Matte, Eggshell
Matte, Eggshell
Flat, Eggshell
Matte, Eggshell, Satin, Semi-Gloss
Matte, Eggshell
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Ultra durable and resistant to blistering and peeling
Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
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Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
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Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
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Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
Benjamin Moore's Green Promise® designation is our company’s assurance that this product exceeds rigorous environmental criteria while also delivering the premium levels of performance you expect from Benjamin Moore.
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