Color of the Year 2025 out now! CLICK to view

Fresh Start Alkyd-based Primer

Primer

Regular price
Sold out
Sale price
$45.00
Fresh Start Alkyd-based Primer

Use Benjamin Moore's premium Fresh Start Oil Based Primer when you need a premium-quality stain blocking primer to suppress stains such as crayon, graffiti, water stains, rust stains, and smoke, or if you have trouble with mold and mildew.

Fresh Start Alkyd-based Primer

Primer

Regular price
Sold out
Sale price
$45.00

Use Benjamin Moore's premium Fresh Start Oil Based Primer when you need a premium-quality stain blocking primer to suppress stains such as crayon, graffiti, water stains, rust stains, and smoke, or if you have trouble with mold and mildew.
Tax included. Shipping calculated at checkout.

Rigorous testing and unwillingness to compromise on quality.

At our 80,000 sqft R&D facility in Flanders, New Jersey, more than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure our formulations are best-in-class. Our rigorous internal testing ensures our products exceed the highest of environmental standards and regulations. Here are some of our quality promises:

  • Gennex® Colour Technology
    Our exclusive Gennex® Colour Technology delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore colour you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned quality.
  • Quality Assurance
    Lab tests are continuously carried out to ensure the highest quality of our paints. Some of our tests include fade resistance, anti-mould and mildew properties, thickness of paint, ease of application, washability, and colour transfer.
  • Outdoor Testing Farm
    To ensure the durability of our paints, we test all our paints under extreme conditions for years against the sun, wind, rain and snow. We dedicate 175,000 sqft to get it wrong, because you deserve paint that is done right.
  • Environmental Sustainability
    Benjamin Moore is committed to developing environmentally responsible products. Through responsible sourcing, minimising of carbon footprint, energy and waste management, we are dedicated to reducing our impact on the environment.
  • Social Impact Efforts
    Through social outreach programs, we are committed to inspiring and transforming communities by supporting charitable programs and nonprofit organizations that provide stability, assist underserved populations, and preserve history for future generations.
  • Formulated to Block Severe Stains
    Our Alkyd-based primer is formulated to suppress all kinds of bleeding type stains such as crayon, graffiti, rust or smoke. It is also the go-to for problematic surfaces such as mouldy walls.
  • Maximum Adhesion & Sealing
    With its superior adhesion to walls and ceiling, the primer improves the bond between your topcoat and the undercoat, reducing peeling or flaking. It is also designed to seal off surface porosity.
  • Mould & Mildew Resistant
    Fresh Start Alkyd-based Primer contains anti-microbial additives that inhibit the growth of mould and mildew on the surface of the paint film. Here’s to fresh, clean walls.
  • Excellent Flow and Levelling
    With an excellent flow and levelling, the undercoat provides a uniform, blemish-free surface without any brush marks or streaks.
  • Outstanding Enamel Holdout
    Fresh Start Alkyd-based Primer prevents any underlying imperfections from showing through the top coat, effectively retaining its enamel gloss and resulting in a beautiful, flawless finish.
  • Moisture Protection
    With a fortified barrier against moisture, our Alkyd-based Primer augments the durability of the paint application and extends the longevity of the paint job.
  • Suitable For: Stain blocking, surfaces with mould / mildew / white patches
  • Available Colors: White
  • Cleanup: Solvent
  • Resin Type: Alkyd
  • Recommended Use: Interior and Exterior
  • VOC Level: 338.0 g/L
Height: m X

Length: m





Amount Needed For 1 Coat of Primer:
How to Fix Cracks / Small Holes
How to Prepare Walls before Painting
How to Paint Walls